Mission and Vision

Our mission is to teach businesses how to maximize sales, profitability, and branding—focusing on Amazon.com—by providing insights to help you better navigate your e-commerce presence.

Navazon’s experts are familiar with Amazon's terms, systems, and processes. We leverage our extensive knowledge about e-commerce to expand your company's reach online. As Amazon grows, it is becoming more difficult to reach Amazon employees for help, understand how to use Amazon systems, and react to changes. Navazon will teach you how to navigate Amazon and prepare for any changes that affect your business.

If you are not yet selling on Amazon, Navazon will get you started. If you’ve already established your business presence on Amazon and know you need guidance, Navazon can help you:

  • Sell more

  • Increase profit

  • Enhance your online brand strategy

  • Draw insights from Amazon’s available data

  • Negotiate better

By educating our clients and delivering high-level customer service tailored to each business, Navazon’s vision is to become the most respected e-commerce advisory consultancy in the world. Bridging knowledge gaps between online marketplaces and manufacturers is our specialty.

Our Team
  • LinkedIn - Black Circle

Alan Adams, President


Alan Adams founded Navazon Consulting in 2015 to capture opportunities and boost profits for manufacturers engaging with the world's largest e-commerce retailer, Amazon.com. 


Prior to founding Navazon, Alan was a Senior Category Manager at Amazon.com for 4 years. He managed a $320 million Amazon business, working with nearly 800 vendors with over 74,000 products. He delivered 45% year-over-year revenue growth by adding 1000s of new products, beating his sales goals by 30%.  He built the first two-week onboarding training program for Amazon.com’s North American retail business employees.


His professional background spans both commercial and military enterprises. Prior to joining Amazon.com, he held senior positions at Google and supporting the BP Oil Spill cleanup, where he helped to deliver over $155 million dollars in expense reductions.  


A veteran of the U.S. Air Force, Alan served multiple combat tours over Iraq and Afghanistan as a KC-135 pilot and spearheaded a program that enabled the U.S. Air Force to reduce air refueling costs by more than $137 million dollars a year, increase combat effectiveness and reduce risk.  


Alan holds a MBA from the University of Iowa, a Masters in Public Policy from the John F. Kennedy School of Government at Harvard University and a BS in Management from the United States Air Force Academy.  


Alan is the founder of Inspiring Excellence, a Seattle-based non-profit with a mission to encourage enthusiasm for science. A trained rescue diver and private pilot, he enjoys scuba diving and flying in his spare time.

David Ruff, Senior Account Manager

David Ruff serves as a senior account manager for Navazon, leading our clients in the online grocery space. Prior to joining the team, he was a senior e-commerce broker on multiple million-dollar accounts in the online grocery space. His previous experience includes brand management, in-stock, and analyst positions at Amazon Fresh and Amazon.  


David is a veteran of the U.S. Marine Corps where he served multiple tours of duty as an Infantry Sergeant of Marines. Earlier in his career, he served as a deputy sheriff for King County and led a motorcycle rental company. He holds a Bachelors of Science in Marketing from Pennsylvania State University.


In his spare time, David enjoys traveling and enjoying a non-rainy Seattle day riding his motorcycle.

Alex Wilson, Account Manager


Alex joined the Navazon team in March of 2018 after finishing his Bachelor’s Degree in Finance at the University of Washington’s Foster School of Business.  Prior to pursuing his education in finance he worked as a Staff Sergeant in the US Army, serving in multiple campaigns in both Iraq and Afghanistan.  In his spare time Alex enjoys spending time with his wife and dogs, snowboarding, camping, hiking, photography, and just being outside.

Patrick Ota, Account Manager and Digital Content Specialist

Patrick Ota serves as Navazon’s content creation manager. Prior to joining Navazon, Patrick worked as a web developer at Washington State University while earning a BA in Digital Technology and Culture.  He was instrumental in transitioning the VetMed website to a mobile-responsive platform. He was the layout editor for LandEscapes Literary & Fine Arts Journal where he revamped the brand. His documentary “Our Own Devices” was nominated for best documentary short at the annual DTC awards held at WSU. Patrick does photography, videography, graphic design, and web development.  In his spare time, he enjoys producing music and cooking. 

Nathan Voyer, Content Creation Manager

Nathan Voyer is Navazon Consulting’s graphic design specialist. Nathan attended the University of Oregon receiving a bachelor’s degree in design and technology. Since graduating, Nathan has spent his time in advertising at two different agencies, Monolith located in Montreal and Square Tomato in Seattle. He has created and maintained websites for multiple clients, designed clothing graphics for independent brands, and spearheaded rebranding campaigns. Nathan is versed in the adobe suite and has experience creating 3D graphics. When Nathan isn’t working he enjoys creating music, designing graphics and watching movies.

Tonya Schiller, Account Manager

Tonya joined the Navazon team in June of 2019.  She comes from an e-commerce retail background working as a Vendor Account Manager, Price Analyst and most recently a Digital Product Analyst for Lowes.com.  Tonya earned her Bachelor of Science from Northern Michigan University majoring in Education. In her spare time, she enjoys cooking, playing games and gardening with her husband and snuggling with her dog, Reagan.

Apoorva Deshpande, Data Analyst

Apoorva Deshpande is a Data Analyst at Navazon. She has a 3 years experience in data analytics, business intelligence, data warehousing, data visualization and application development. She has worked in e-commerce, accounting, software, financial services and environmental protection at companies including: Oracle Financial Services, PricewaterhouseCoopers, Washington State Department of Ecology, BevyUp and Persistent Systems. Her expertise lies in improving processes via data analytics and visualizations. She enjoys helping businesses glean insights from their data.

Apoorva holds a MS in Information Management with a specialization in Business Intelligence and Data Analytics from the University of Washington and a Bachelor of Engineering in Computer Science from the University of Pune, India. In her spare time, Apoorva enjoys dancing, reading and music.

Mary Adams, Finance/Accounting

Mary Adams is Navazon Consulting’s accountant and CFO. Prior to joining Navazon, she spent 15 years as the CFO of Inspiring Excellence, a non-profit organization which grants awards to youth and teachers at science fairs. Mary graduated from Auerswald’s Business University in Seattle, Washington, with a Bachelors in Accounting. While raising 10 children, she participated in numerous church and school organizations, and remains an active member of her community.

Colleen Adams, HR Director and Marketing Specialist


Colleen Adams is Navazon’s Human Resource Director and an Account Manager. She has fifteen years of experience in human resources, logistics, process analysis and purchasing. Her expertise is increasing efficiencies by honing business processes.  She holds Business Administration and Marketing degrees from Newman University, Wichita, Kansas., and a Master's Degree in Management from Troy State University, Troy, Alabama.  She is an avid runner and enjoys family, hiking and the outdoors.

Jared Costa, Intern


Jared Costa is an Associate Account Manager at Navazon. In this internship role, he assists the Navazon team in multifaceted ways with goal of helping clients achieve success on Amazon. Jared is currently a senior at the University of Washington’s Foster School of Business focusing in Finance and Management of Information Systems. Passionate about data science and people, he plans to have a career working to make businesses and people more prosperous through technology. In his free time, Jared enjoys rooting for the Huskies, playing basketball, listening to music, and spending time with friends.

Please reload

Now Hiring for:

  • Account Manager(s)

Company Location

1511 3rd Avenue

Suite 600

Seattle, WA 98101


Navazon is an LLC, located blocks from Amazon.com’s headquarters in Seattle. It provides personal contact to learn about Amazon.com’s specialized and complex systems. While Amazon.com is increasingly reducing the role of human beings and decreasing personal contact to automate and cut costs, Navazon provides personal contact and training to ensure that Amazon.com is working for your best interests, and helps you anticipate developments to stay ahead of your competition. Navazon experts are familiar with Amazon's terms, systems and processes. Navazon leverages its knowledge about e-commerce to expand your company's reach online.

Learn how Navazon can help.

Our staff is here to help! Take the first step towards boosting your Amazon success.

© 2016 Navazon Consulting

1511 3rd Avenue

Suite 600

Seattle, WA 98101

Credits | Privacy Policy

  • Facebook - White Circle
  • LinkedIn - White Circle