YARDMAX reached +100k monthly Amazon sales three months after launch
SITUATION
YARDMAX sells yard and home improvement tools ranging from snow blowers and log splitters to wheelbarrows and cement mixers. Their high-powered, durable, and operator friendly equipment includes premium products at affordable price points.
As both a new company and vendor on Amazon, YARDMAX sought Navazon’s help to improve the sales of their snow blowers during peak season. In late 2016, Navazon worked with YARDMAX to set their snow blowers up for success against major competitors such as Snow Joe and Husqvarna.
Large Items
YARDMAX items were too large to ship into regular Amazon fulfillment centers, with an AVG. weight of 500+ pounds per unit.
High ASP
AVG. selling price of YARDMAX products is $1700. Ecommerce customers may be unwilling to pay for such an expensive item.
Unknown brand
YARDMAX launched their company in 2016, and having little brand exposure, they were relatively unknown at the time
our Solution
Dropship Delivery
Delivered products to customers faster, leading to a quicker turnaround.
Product Variations
Organized all merged ASINs into variations by style and size to display product features and options.
A+ Pages
Included A+ content on detail pages to enhance customer experience.
Amazon keywords
Utilized Amazon Marketing Services and keyword research to increase traffic to products.
Results
+$100k
monthly sales
attained in first three months