Amazon Provides Tools to Protect Brand and Profits


Although Amazon created Brand Registry and Transparency by Amazon as tools to help vendors protect their brands, counterfeiting remains a common vendor problem. Navazon regularly uses these tools and partners with clients to maintain brand integrity.


Amazon’s Brand Registry enables vendors to report brand violations and provide information to prevent them in the future. Transparency authenticates purchases at the item level, which allows brands to include more information on their products down to the unit level, deterring counterfeit attempts. If you are having difficulty tracking down counterfeiters, Amazon Transparency may be a program worth reviewing.


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