May Amazon Vendor Learning Seminar
May 27, 9:00 AM
Navazon Consulting
Amazon Vendor Webinar Series

This webinar provides a detailed overview of the Annual Vendor Negotiations (AVN) process at Amazon. The webinar is led by two former Amazonians who led the AVN process while Vendor Managers at Amazon. We will share inside information on the process and best practices to ensure you get the best contract terms possible.


  • “Hidden” sources of value

    • Unknown negotiation levers

    • Win-win trade-offs

  • Background on AVN process

    • What it is

    • Why it is important – to both Amazon and the vendor

    • Contract terms - definition and explanation

    • Definition of key terms

    • Explanation of how new target terms are calculated

  • Negotiation tactics

    • High value negotiation strategies that work

    • Best practices for each contract term

  • This webinar will last approximately 45 minutes, with a 15 minute Q&A

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Webinar Topics

Amazon's Pricing Model

Annual Negotiations

Amazon Advertising

Monitoring Amazon KPI's

Catalog Optimization

Promotion Planning

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